About Skinclusion Message from Priyanka About Obagi Message from President Unconscious Bias Fitzpatrick Skin Spectrum Expert Contributors Our Supporters Resources

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be conscious. be fearless. be beautiful.

Priyanka Chopra Jonas

Priyanka Chopra Jonas

Obagi® SKINclusion ambassador, actor, producer, activist

  • ICDO
  • Project Implicit


  • Project Implicit
  • ICDO

Obagi’s SKINCLUSION initiative celebrates diversity and inclusion around the globe, and features SKINCLUSION ambassador, actor, producer and activist, Priyanka Chopra Jonas, who has been dedicated to fighting for inclusion and diversity over the course of her 20-year career.

Obagi developed this important and timely initiative to elevate the global dialogue about diversity and how we can all make conscious choices to see the beauty in all of our differences. To be fully inclusive, we all must recognize our own unconscious biases, which can cause “blind spots” that prevent us from seeing the beautiful humanity we all share. If we are able to uncover and overcome our own biases, we can choose to be conscious, be fearless and be beautiful.

Obagi has a 30-year legacy and a commitment to diversity and inclusion in all aspects of its business – from its culture to product development, including ensuring that its clinical research protocols cover people from all six Fitzpatrick skin types. Obagi supports groups who work to expand diversity and inclusion efforts around the world including the International Cultural Diversity Organization (ICDO) and Project Implicit.


  1. View resources from the International Cultural Diversity Organization (ICDO) and Project Implicit and take the Skin Tone Implicit Association Test (IAT)
  2. Join the global dialogue celebrating diversity and inclusion by using #SKINCLUSION on your social channels and share why diversity and inclusion are important to you
  3. Watch, like and share Priyanka’s SKINCLUSION video to keep spreading the word
  4. Follow Obagi’s social media channels to keep up with SKINCLUSION activities and events, and participate in social media challenges led by Priyanka and Obagi.

For every social action taken using #SKINCLUSION, Obagi will donate $1 to support the ICDO and Project Implicit, with a maximum total donation of $150,000.



“I’m so excited to join Obagi in the SKINCLUSION initiative, dedicated to empowering all of us to make conscious choices and to see the beauty in all of our differences. I share Obagi’s passion for diversity and inclusion and believe we all have a responsibility to help elevate conversations around unconscious bias, which can create “blind spots” that hurt and divide us.

I encourage everyone to learn about unconscious bias and take the Project Implicit Skin Tone online test. More than 22 million people have participated in Project Implicit’s online laboratory since its inception by Harvard researchers in 1998, and the results are truly enlightening.

We all have the power to become the change we want to see in the world. It starts with understanding ourselves and making conscious choices about everything we do…from how we see and interact with others to the brands we choose to support. Please join me in the global conversation about diversity and inclusion and support the important work of Project Implicit and the International Cultural Diversity Organization.

It’s up to all of us to be conscious, to be fearless and to be beautiful.”

Priyanka Chopra Jonas

About Obagi

Obagi is a conscious global skin care brand with a commitment to diversity and inclusion in all aspects of its business – from its corporate to product development. Obagi is proud to be an independent aesthetics business with a high degree of diversity, and an 82% female employee base.

Obagi sets a high bar for clinically demonstrated results with proven, science-based skin care products that have been trusted worldwide by physicians for more than 30 years, used by millions of people and are available in 56 countries. Obagi has pioneered many skin care advances, including being the first medical skin care brand to design their clinical research protocols to cover all six skin types across the Fitzpatrick skin spectrum.

As a leading physician-dispensed brand, Obagi believes that protecting and nourishing your skin depends on developing a skin care regimen with your provider, and choosing products that are highly effective, clinically proven and right for your skin tone, age, and specific needs.

 Obagi Staff


A Message From

Obagi’s President

Jaime Castle - Obagi President

“Obagi is committed to diversity and inclusion in all aspects of our business, from our culture to our hiring practices to our product research and development to our clinical trial recruitment. We strive to understand the skin care needs of the people we serve across all skin tones and exceed their expectations every day.”




Unconscious or implicit biases are attitudes and stereotypes that are largely unintentional, automatic and outside of our awareness. They are unique to every individual and influenced by our background, cultural environment and personal experiences. Oftentimes, our biases can be at odds with our own perceptions of ourselves and our conscious values and standards.

Everyone holds unconscious biases which reflect deeply ingrained attitudes and stereotypes and can create “blind spots” that prevent us from seeing the beautiful humanity we all share. Extensive research by leading behavioral scientists has demonstrated the role unconscious or implicit bias plays in our lives, including hiring practices and physician-patient interactions.

Learn more about your own bias by taking Project Implicit’s Skin Tone Implicit Association Test and join the global dialogue by posting your thoughts using #SKINCLUSION.




“Until my skin consultation, I didn’t realize that there were six different skin types on what’s called the Fitzpatrick skin spectrum. I found out that I’m skin type IV, and learned about what Obagi products were right for me. I also learned that even though my skin is darker, I still need to use sunscreen to protect my skin from the harmful rays of the sun. In fact, everyone regardless of skin tone, should wear sunscreen every day. I’ve been using Obagi’s Professional-C™ line of products, including an awesome sunscreen infused with Vitamin C, which literally protects and brightens my skin at the same time. It’s great to know that I am using products that are scientifically proven to work and made by a company that supports my values.”
– Priyanka Chopra Jonas

The Fitzpatrick Scale was developed in 1975 by Harvard dermatologist Thomas B. Fitzpatrick, MD, to categorize skin into six different types or tones based on its response to the sun, or ultraviolet light.

Only your skin care provider can identify your skin type and recommend products that are right for you.

“Everyone’s skin is unique and each of us has specific skin care needs. We are proud to provide transformational and inclusive solutions for all – no matter your skin concern, skin tone or where you are in your skin journey.”


Vice President Research

and Development, Obagi

Skin type VI

  • skin tone (before sun exposure): deeply pigmented dark brown to darkest brown
  • sun reaction: never freckles, never burns, and always tans darkly

Skin type III

  • skin color (before sun exposure): fair to beige, with golden undertones
  • Sun reaction: skin might freckle, burns on occasion, and sometimes tans

Skin type V

  • skin color (before sun exposure): dark brown
  • sun reaction: rarely freckles, almost never burns, and always tans

Skin type II

  • skin color (before sun exposure): fair or pale
  • sun reaction: skin usually freckles, burns and peels often, and rarely tans

Skin type IV

  • skin color (before sun exposure): olive or light brown
  • sun reaction: doesn’t really freckle, burns rarely, and tans often

Skin type I

  • skin color (before sun exposure): typically light, ivory skin
  • sun reaction: when exposed to sun, always freckles, burns and peels, but never tans



About International Cultural Diversity Organization (ICDO)

ICDO is a Vienna-based global non-profit dedicated to promoting peace, humanity, diversity and interculturality through international events, workshops, research, social, cultural and development projects. ICDO gathers academic, professional, local and international voices in a mutual dialogue to safeguard diversity and enhance society through action. You can learn more by accessing their Cultural Diversity handbook in the Resources section of SKINCLUSION.com.

About Project Implicit

Project Implicit is a virtual laboratory and research organization developed by behavioral scientists in 1998 to provide education about implicit bias through Implicit Association Tests (IATs). The tests focus on 14 different areas, including skin tone, gender, race, and sexual orientation; are free to take; and can be completed in under 10 minutes. The IAT is designed to reveal our biases toward various social groups. Individual results are private and become part of ongoing collective research results.

Project Implicit is made up of a team of scientists whose research found new ways of understanding attitudes, stereotypes and other hidden biases that can influence people’s perception, judgement and behavior. Since its founding in 1998, more than 22 million people have taken the IATs. Project Implicit’s publicly available data has been the basis of 28 articles published in peer-reviewed journals including the January 2019 publication in Psychological Science that highlights strides made in skin tone implicit bias.





SKINCLUSION Press Release (May 2019)

SKINCLUSION Infographic (May 2019)

SKINCLUSION Priyanka Chopra Jonas Bio (May 2019)

ICDO Cultural Diversity Handbook

Outsmarting Human Minds: A media series that explores the quirky and sometimes surprising aspects of how our minds work. Founded by Project Implicit co-founder Dr. Mahzarin Banaji.